Human-first support, reimagined
We believe customer support should feel like a calm, human conversation - a quiet whisper between you and your customers, not a noisy broadcast.
Our story
The name "Šapat" means "whisper" in Serbian - a nod to quiet, personal communication. We wanted a tool that stays out of your way, like a whisper between two people, not a megaphone.
The idea for sapat.chat came from experience, not theory. Working as a technical support engineer at a leading hosting company, I watched talented support teams struggle with bloated, overcomplicated tools. Drawing on my background in QA and development, I realized the problem wasn't the people - it was the software. So I built the tool I wish I'd had: simple, focused, and designed for real support work.
No AI gimmicks. No unnecessary features. Just a clean interface that fades away so the human connection can shine. Privacy-first by default, and built to be fast, predictable, and easy to run.
Our guiding principles
Design for human connection
Every pixel serves a purpose. We remove anything that doesn't help you build meaningful relationships with your customers.
Simplicity by default
Smart defaults mean less configuration. We make the common case easy and the complex case possible - without overwhelming users.
Protect your focus
No unnecessary notifications or distractions. Your attention is valuable, and we design our tools to respect it - so you can focus on what matters most.
What you get with sapat.chat
A calm support inbox
- Live chat widget
- Shared inbox + tickets for async follow-ups
- Internal notes and canned replies
Less repetition
- Knowledge base to deflect common questions
- CSAT ratings (Team and above)
- Attachments (images on all plans; video/PDF on Team)
Privacy-first by default
You shouldn’t need a dozen add-ons to run support without noise.
- Minimal tracking, calm UI, no AI spam
- Clear pricing and small-team support
- White label available (Business)
Built by humans, for humans
We're a small, remote team passionate about building tools that respect your time and intelligence - because we believe great support starts with great human connections.
sapat.chat is self-funded, which means we answer to our customers, not investors. We're in this for the long haul - building tools that make a real difference.
Let's build better support together
We'd love to hear your thoughts on how we can make customer support more human.
Start a conversation